Work : Mockup, Branding | Client : Jatabi | Tools: sketch, photoshop, illustrator
The visual identity of the startup is inspired by the night life in Tokyo. As the startup is going to offer exclusive and unusual experiences to visitors, the idea is to refer to the hidden side of Tokyo.
Most of visitors say that Tokyo is a different city during the night, it becomes even more electric and mysterious.
Also, the visual identity includes violet/blue/pink electric neon colors (electric violet being the Pantone color of the year 2018), a neon effect and a motto, "unlock Japan".
WIREFRAME & MOCKUP